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I’ve been interested in data and analytics for a long, long time. As a ten-year-old, I remember creating Excel spreadsheets with my dad for his annual Fantasy Football pool. By the time I was 16, I was building Pivot Tables with my cell phone bill to figure out who I texted the most. (I promise I had other hobbies.)
Since then, I’ve learned how much more there is to data analysis besides Pivot Tables and Excel. There’s a whole world of analytics out there — and I’ve barely scratched the surface.There’s always more to learn, so I’ve made it my mission to learn as much as possible about analytics by talking with people and, of course, consuming as much content as I can online. Here are my favorite go-to resources for continuing my marketing analytics education.
1) The KISSmetrics Blog
The KISSmetrics blog is a great resource to learn about marketing analytics, testing, and experimenting with your data. Content is posted daily and will teach you everything from A/B testing to growing your business with analytics to lead generation on your different marketing channels. No matter what company you work at, you’ll be able to learn something about data analysis by reading and following this blog.
2) “Occam’s Razor” Blog
Avinash Kaushik is known for his book, Web Analytics 2.0 & Web Analytics: An Hour A Day. “Occam’s Razor” is his blog, where he writes some of the best analyses, explanations, and analytical materials out there. From these posts, you’ll learn how to approach advanced analytics situations and take your data analysis to the next level from a true expert.
Occam’s Razor by Avinash Kaushik
3) HubSpot’s Inbound Certification
HubSpot offers a free inbound marketing certification for anyone interested in learning about how to implement inbound marketing in their business. The curriculum covers many parts of inbound marketing, including analyzing your efforts to make smarter decisions on where to invest in your future. Not only is it free, but it’s available to anyone interested in learning these best practices.
Academy Certification
4) Google’s Analytics Academy
Google Analytics is one of the most popular platforms for companies analyzing their marketing efforts. To help teach people how they should approach their data analysis, Google offers different classes through their Analytics Academy. In addition to courses to teach users how to use Google Analytics, there are also courses that teach about data analysis in general. From mobile analysis to digital analytics, users can take these free courses and learn a lot more about how they should approach their next analytics challenge.
Google Analytics Academy
5) Quora’s Analytics Section
The Analytics section of Quora is one of the best places to get quick analytics help with little effort. In this section, you can search or browse through thousands of common analytics questions and skim through answers from analytics experts. Many of the most respected analytics experts are following and answering topics related to analytics on Quora. And if, you can’t find what you are looking for, you can always ask a question yourself.
Quora
6) General Assembly’s Data Analysis Courses
General Assembly is an online resource offering classes, workshops, courses, and on “the most relevant skills of the 21st century.” Among them are a ton of data analysis classes for all levels, including introductory classes on fundamental modeling techniques and making meaning out of large data sets, and some more advanced classes on data analysis through SQL.
General Assembly
7) “Online Behavior” Blog
Google Analytics Advocate Daniel Waisberg is the founder of Online Behavior, a blog that focuses on marketing measurement and optimization and covers a wide range of topics. Most of the content focuses on how to conduct different types of analysis using Google Analytics. Some focuses on data analysis and reporting in general and provides best practices on these topics. No matter what your interest is, you’re bound to find helpful advice on this blog.
Online Behavior
8) The Moz Blog’s Analytics Section
Moz’s blog covers topics about inbound marketing and SEO — but if you dig into the “Analytics” tag specifically, you’ll find a ton of helpful articles about topics ranging from general best practices to instructions for conducting experiments and analyses with your data. I find the advice on here very actionable, and I think it’d be helpful for readers at every level.
Moz
9) Predictive Analytics World Conferences
Predictive Analytics World is a series of conferences around the world that are focused on analytics. Each event in each different city is focused on its own theme. For example, in Chicago there are two simultaneous events: one focused on manufacturing and one focused on business. In Washington, D.C., the conference is focused on how government agencies use data analysis. Many of the other conferences are focused on business in general and can appeal to anyone interested in learning more about data analysis and upcoming trends in predictive analytics.
Predictive Analytics World
BONUS: HubSpot’s “How to Use Excel” Blog Post
While this is a single blog post rather than an ongoing publication, I still think worth including here as a helpful resource. I get asked about my favorite Excel tips all the time, so I finally decided to compile some of the most common ones into a single blog post listing 14 simple Excel shortcuts, tips, and tricks.
Excel Tips
What are your favorite resources for learning more about analytics? Share with us in the comments below.
Doctor Who is now considered a British Institute and has come a long way since it first aired on November 23rd 1963. The very first show saw the Doctor travel 100,00 years into the past to help some dim cavemen discover light. After 26 seasons and seven Doctors later the series came off our screens in 1989 much to the disappointment of the huge devoted fanbase. In 1996 an attempt was made to revive Doctor Who but it wasnt until June 2005 when it came back with a vengeance with Christopher Eccleston as the ninth Doctor that put the series back on the map as it were. It then went on for 5 years with David Tenant portraying the Doctor until 2010 when Matt Smith took over the role. Today it is still a great family show and has attracted many new fans.
If youre a new or old fan of the show there are Tours and museums you can go and see some of the locations and memorabilia of this classic show. The Doctor Who Tour of London will take you on over 15 locations from the show, some from the new series and some from old sites like the location of The Invasion and Resurrection of the Darleks. The tour also takes you to the TV museum in London where you will get to see some of the cosumes worn in the show and props used. Also you can buy gifts and memorabilia from the shop.
You will learn all about how the shows were made so the tour is also educational. If you want to take pictures of the locations thats not a problem. Remember the front door of 10 Downing Street in Aliens of London? Well you can get up and close to this and get your picture taken in front of the door. Rose Tyler fans will love the tour as you get to drop by her home in the show.
Why not go that extra mile and actually meet a Doctor Who star. Well this is possible with private or group tours. You will get the general tour but included will be a pre-arranged meeting or lunch with a celebrity from the show. This will obviously depend on availability of the celebrity and the cost will reflect the popularity of that celebrity.
There are tours in London and also Wales. The Wales tours take you to Cardiff where you will see lots of location which were featured in shows since 2005. You can leave from London or at Leigh Delamere services station on the M4. There is a Doctor Who exhibition in Cardiff which you get to see. At the end of the Doctor Who tour you get a souvenir group picture sent you by email which is a nice touch.
For seriously devoted Doctor Who fans there is a 3 day tour which takes you to all the locations in both London and Cardiff. You will see locations from the past 45 years as well as recent sites from the lasted Doctor Who series. Day one is based in London where you get to see 15 sites. Day two takes you to Cardiff where you get to mean the real life owner of the to see we have an Gothic property used as the location of the school in Human Nature. The final day is partly spent in Cardiff with a walking tour at Cardiff Bay, then you head back to London but a stop at Stonehenge to see the site of the Pandoica. Then its dinner at The Cloven Hoof pub in Devils End b efore you taken back to central London.
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